After years playing in the NHL, a guy learns a thing or two.

Rule #1: Don’t sleep with your publicist.

I’ve spent my career dropping gloves and racking up minutes in the sin bin, but even my hard-earned reputation as the NHL’s toughest enforcer can’t save me.

New team, new city, and an off-ice, bad boy persona I’ve got to clean up—or kiss my hard stick goodbye.

But then I walk into my new PR firm . . . and find her sitting behind the desk.

Rule #2: See Rule #1.